January 2011
7 posts
To create positive change, don't make rules focus...
Facebook has cut spam by 97% in the past year. An impressive feat even for a tech company with their vast resources.
Facebook defined spam as anything that shows up in your feed that you don’t really want to see. Remember all those farmville messages?
How would the company or government of yesterday deal with this? The US would declare war on it, Canada would cook up a bunch of poorly...
“You know what we’ve found? Magical things happen when employees know they’ll get...”
– Un-Manage Your Employees, an article for My Business by yours truly on the self-managing teams at 37signals.
“We live in a world of action driven by thoughts from our head; yet we are...”
iWallet Payments here sooner than you think
Now we have a hint: Another new Apple patent suggests an iPhone (or iPad, etc) could get a second SIM tray-like port on one side, into which you’d slip the little golden chip segment from a modern credit card. The neatness of this idea is impressive: All the credit card makers need do is slightly modify their existing cards so you could pop-out the chip in the same way you do when you get a...
Testing copy with google adwords
I was inspired by Tim Ferris’ technique for testing potential titles for his new book using google adwords.
He took 6 prospective titles that everyone could live with: including ‘Broadband and White Sand’, ‘Millionaire Chameleon’ and ‘The 4-Hour Workweek’ and developed a Google Adwords campaign for each. He bid on keywords related to the book’s content including ‘401k’ and ‘language...