28th
To create positive change, don’t make rules focus on outcomes
Facebook has cut spam by 97% in the past year. An impressive feat even for a tech company with their vast resources.
Facebook defined spam as anything that shows up in your feed that you don’t really want to see. Remember all those farmville messages?
How would the company or government of yesterday deal with this? The US would declare war on it, Canada would cook up a bunch of poorly enforced laws and corporations would embattle developers in a gargantuan “acceptable usage policy”.
Facebook simply focused on the output. If no one was clicking like, and no one was clicking on the app, they automatically disapeared posts by that application. They focused on what desirable outcomes are (clicking for more detail, adding the application, interacting with that friend after seeing their post). Naturally this forced developers to align their practices with messages that users actually cared about. Facebook was able to shorten their AUP by 50%.
How can this be applied to you organization, school or government?
